Instead of augmented reality, it offers something that I call elevated reality. It enables any place, relationship, or experience to become an opportunity to learn. To be truer to your real self.
Instead of offering mere information, it offers inspiration. But not any kind of inspiration. Not generic self-improvement stuff that you can find at Waterstones or on Amazon. It offers inspiration that will be uniquely motivating TO YOU.
In other words, as you let this service get to know you, it personalizes what it does for you. Take some people I know, for example. For Mark, it might mean helping him make purchasing decisions that are in synch with his personal values. For Chris, it might involve some nudging to take a particular photograph in a way he hadn't considered before. For Roberta it might mean tasting a strange new dish that's just been concocted around the corner. For Claudie it might mean exploring new (or ancient) forms of sacred movement. For Matthew it might involve time-shifting his own brilliance so he can experience it the way others do, for Kate it's steady encouragement, for Sam it's pointing to new sources of challenge, for Eivor it might involve connecting with someone who misunderstands an author she loves. And so on.
Imagine if the continual school that is life were enhanced by realtime connections to ideas, things, places, people -- just when we would most benefit from that connection. It's not a friend-finder or an interesting-experiences guide -- it's more like a coach, a teacher, an agent-companion that makes your journey more personally and emotionally productive. It makes your real life a school. In realtime.
This is what elevated reality would be.
Anyone interested?